Grandson and great-grandson of Robert Nina Romano Ricci for the time being no interest in fashion and perfumes did not show. "Gold," the boy was mainly busy that family capital spending at parties, earning a reputation as a charming loafers, yes I am expensive sports cars. And at 22 years old, pretty surprising others, handsome Romano suddenly announced that it "leaped genes grandmother" and opened his own perfume house, giving him the intricate name Juliette has a gun («Juliet with a gun"). Fan of Shakespeare, Ricci decided to play the most famous name of his character and for each new flavor writes a story about a modern Juliet. It is subject to passions, can stand up for themselves and only vaguely reminiscent of the young girl, who has decided to die in the name of love.
Start a business, Romano just say, that intends to engage in the production of perfumes is not for money but for pleasure. He set strict conditions bordering on eccentricity, for example, under penalty of dismissal prohibited employees of stores selling perfume brand their men, saying that against all kinds of "unisex". Party-goer and womanizer Romano Ricci does not hide his love for women: they - his main passion in life. In second place - the machine is now in the third - perfumes.