Succeeding of Jean-Paul Gaultier, Jacobs immediately announced that in the near future will develop three new design of bottles and cans for the beverage Diet Coke. Their appearance will be sent to the three decades of iconic 70 th, 80 th and 90 th. Hold the updated jar Diet Coke can in a month in 11 European countries.
As to the advertising campaigns, then there is the creative director of Cupid shot an arrow into the heart of the target audience of girls. In the first campaign, he decided to remove himself the most seductive manner. In other Jacobs promised to use the model Ginta Lapin. But what there Lapin when fotobudke a Marc Jacobs!