Traditionally, the brand presents cruise collection, along with all the journalists, and then sent out photos. With Céline resort 2014 Phoebe Philo to do otherwise. Collection was shown at a private event, the elected representatives of the press and took with them the word not to take photographs of models and not to disclose impressions of what he saw in magazines and social networks.
The new policy Céline explained by the desire to maintain the interest of potential buyers to the new images, not lose it by the time the clothes in stores.
Phoebe Philo, the creative director of Céline