Sports brand is preparing a new collection of uniforms with symbols of English football club. In an advertising campaign in the role models were the players, and the role of clothing - the paint.
The video presents a new collection, the form itself is not. But there is color. And this, according to the authors of the slogan It's blue, what else matters enough. According to the traditional color of Chelsea fans team abbreviated as The Blues. Obviously, they are designed and pre-order service, which started with commercials. True, the emperor has no clothes - none of the buyers have not seen the clothes.
Collection Adidas yet represented symbols - blue and brand logo. It turned out spectacularly. Bathed in thick paint the body of athletes talk about sport and human performance more than it could make the clothing itself.
David Luiz Fernando Torres, Eden Hazard and Petr Cech pass through walls blue, dipped in paint from head and spray droplets in all directions, demonstrating his strength.
Despite the absurdity of the services without pre-order collection show (which, incidentally, is already in use), we must admit that the idea is good. And the players are very new form.