1968 was a year of expansion, when Persson bought the store for hunting Mauritz Widforss. After that, it renames its network in Hennes & Mauritz. From this name and formed today - H & M. Rank worldwide network gets with the opening in 1976, the store in England.
Today, there are about two thousand points of the brand H & M, which directs the son of the founder - Stefan Persson. Selfless love of fans supported a wide range of women's, men's, children's clothing and shoes, as well as cosmetics and accessories. In H & M stores can dress everyone - from student to businessman.
H & M does not stand still. The development of the brand comes from collaboration with famous designers. Among them are seen Ray Kawakubo, Viktor Horsting and Rolf CHOP, Tamara Mellon and even Roberto Cavalli and Karl Lagerfeld. In addition to designers, to help H & M like world stars. Kylie Minogue, Madonna and other famous people create their own limited collection sold exclusively at H & M.
Individuals are also famous brand ladies. Claudia Schiffer, Eva Herzigova, Sasha Pivovarova, Natasha Poly, and many other top models decorated become a hallmark of shops white posters.