Legends Fashion: H & M

 History of chain stores H & M began in the far 1947. Its founder Ering Persson came from Sweden. He went on a trip to America, where he was impressed by not only the highly developed culture, but also clothing stores with their affordable prices, in which anyone had the opportunity to dress stylish and fashionable, even if his salary was not high. It was then decided to create Ering something similar at home than on arrival and began opening its first store in the city of Västerås. He called it quite simply - Hennes (translated from Swedish - "for her"). Even then, the concept was laid down the main condition - people of all incomes has the right to buy stylish and high-quality items.

1968 was a year of expansion, when Persson bought the store for hunting Mauritz Widforss. After that, it renames its network in Hennes & Mauritz. From this name and formed today - H & M. Rank worldwide network gets with the opening in 1976, the store in England.

Today, there are about two thousand points of the brand H & M, which directs the son of the founder - Stefan Persson. Selfless love of fans supported a wide range of women's, men's, children's clothing and shoes, as well as cosmetics and accessories. In H & M stores can dress everyone - from student to businessman.

H & M does not stand still. The development of the brand comes from collaboration with famous designers. Among them are seen Ray Kawakubo, Viktor Horsting and Rolf CHOP, Tamara Mellon and even Roberto Cavalli and Karl Lagerfeld. In addition to designers, to help H & M like world stars. Kylie Minogue, Madonna and other famous people create their own limited collection sold exclusively at H & M.

Individuals are also famous brand ladies. Claudia Schiffer, Eva Herzigova, Sasha Pivovarova, Natasha Poly, and many other top models decorated become a hallmark of shops white posters.