Not so long ago, American Psychological Association conducted a number of studies and found that the current superheroes, which we see in the film, young people are distorted pattern of masculinity through cruelty and violence. If earlier superhero created to highlight the idea of justice in society, today's generation of superheroes - selfish, and have only their own goals.
Professor at the University of Massachusetts Sharon Lamb stated that superheroes twenty-first century is too similar to the heroes and fighters are taking part in the brutal scenes, now in their speeches rarely seen references to the idea of kindness for the sake of the whole world. In ordinary life, they behave boastfully, too often use women's attention and prove that they belong to a male with arms.
Superheroes of the seventies of the last century were examples for the younger boys, says Lamb, because in real life they can not be distinguished from the gray mass of people with their everyday problems. Lamb and his colleagues conducted a survey of more than six hundred boys of different ages, and more than two thousand sellers in shops to find out what is reading, watching and listening to today's youth. Scientists were intended to clarify how the media image of masculinity formulated for children.
According to the research, it became clear that the creation of ideal masculinity media use children's desire to develop their individuality. Teenagers offer relatively few behaviors that can be divided into two diametrically opposed strategic theory. According to them, or teenagers should be able to monitor the current state of affairs, or do not even try to do that.
That is, all fit into the capacious phrase: either you're vert all, or all you twirl. Lamb and her colleagues believe that this way of advertising is not able to assist parents in raising their children, but rather the contrary, encourages them, saying, If you are not able to be a leader, you can be the one who always avoids responsibility. According to scientists the University of Massachusetts, this dampens the children who should not strive to be slobs.
To ensure that children do not depend on false stereotypes, scientists recommend that parents teach them to distinguish the true from the false heroism and forcibly resist imposed stereotypes.