Heroes of the new advertising photo shoot Lanvin became not formulaic models, but ordinary people who do wear clothes of this brand. Alber Elbaz gave the nod to the appearance of the characters in the picture at the age of 10 to 80 years, and this took the photographer Steven Meisel.
Despite its ordinary social status, participants photoshoot look, nevertheless, quite impressively and unusual. "They all look like members of one crazy little family, but that's something I like," - says creative director of Lanvin.
In the studio, simulating a strange vintage apartment, people posing against a gray cut, and around them reigns true shopogolichesky chaos of accessories Lanvin. If they had just returned from the store and began to measure all that he had just bought.