Among predecessors Mark - extravagant German designer Karl Lagerfeld and French fashion designer Jean-Paul Gaultier. The first gave way cola infantilism, chosen as the primary - playful, pink. Gauthier in turn decked glass and cans in telnyazhki and lace corsets.
Marc Jacobs too tightly set to work. During the first month he had to decorate a limited collection jars in their original style. Painted beauty immediately became the first models of the advertising company. Do I need to add that the shooting could not have done without the participation of Jacobs, who invited me to a couple of model Ginta Lapin.
In the open-plan the new creative director to translate into reality the three concept design drink similar to the fashion trends: Colorful 70s, 80s rock and dashing 90-s. Each collection of Diet Coke will be released in limited edition. Buy fashionable jar will be available in 11 European countries.
Marc Jacobs for Diet Coke