Capitol Collection makeup collection is entirely devoted to the style of "The Hunger Games." It takes into account all the details: Each District has its own character, the main color, iconic images. Cosmetics presented in it's entirety: stickers and nail polish, mascara, lip gloss.
CoverGirl makeup artist made the second part of the epic fantasy "The Hunger Games: Catching Fire", so that the line means Capitol Collection is authentic, just falling into the style of the characters.
From the half-open curtain so far managed to consider only two images - from District 1 and 4 (jewelry and fishing) - but judging by the line it means CoverGirl attract attention as the film itself.