Attention "Cannes Lions" attracted an innovative approach used during the show fall-winter collection Topshop. The action takes place in the flagship store of the brand and was broadcast online. Besides being able to enjoy the show in real-time development Google+ allowed viewers to download music from the show, immediately add it to your playlist, save your favorite images and share them with friends on social networks.
The aim of the project was to demonstrate one of the areas of fashion shows, the movement toward interactive. By the way, the project was called - "The future of fashion shows» (The Future of the Fashion Show). Topshop award was in the category Best use of social media.