The philosophy of the brand, using the skull as the main motif prints, close in spirit to the artist with his fascinating and frightening experiments. Hurst examines the nature on the verge of - life and death, beauty and horror. In his project "Entomology" running the show the most incredible shades of insects. United by the will of the artist in the quaint complex patterns, they constitute not just artistic canvas and colorful essay on the nature of things and the structure of the world.
Works from the series "Entomology" will form the basis of patterns of shawls, which will release under the name Alexander McQueen in November, the ten-year anniversary of the figures with skulls. Decorated adopted one of the most expensive contemporary artists, they will cost about $ 500 each.