Advertising perfume Opium by Yves Saint Laurent first appeared in 2000, and since that time significant changes in the way society views sexuality did not happen, so the photo Steven Meisel and continues to cause controversy and even outrage. The photograph captures for Opium model Sophie Dahl in a dark silk and velvet with head thrown back and hooded eyes - the viewer the impression that he saw the model in an intimate moment.
Under the influence of ASA Photo longer flickers on billboards and banners, but still allowed in some print magazines. Also in the list of the most provocative advertising campaign has KFC, Volkswagen and others.