Boys and girls with higher education increasingly difficult to find a job. This is a really serious problem, because full of energy and ideas to people who have no place to use them and to realize, is a few options - depression or rebellion.
In Benetton decided to shout about it from all areas - social advertising with portraits of young unemployed people trying to realize themselves with such, for example, signed: "Angel, 29, a non-engineer from Spain," "Valentine, 30, a non-lawyer Italy "or" Eno, 28, a non-actor from the United States "and others.
Promotional video, shot in the framework of this project shows the difficulties encountered in finding a job in different countries, young people and how hopelessness makes them take to the streets and protest.
But this word, but in deed Unemployee of the year, which carries with Benetton Foundation UNHATE, offers the following. Open competition at the project site. Participants should propose the idea, the implementation of which can make a difference in society, to solve some important social issues. The authors of the 100 best works will receive money for the project. Participate in the competition can boys and girls aged from 18 to 30 years. The decision will make the results of the voting members.
In Benetton do not be shy and say that this project - one more step to change their world for the better.