According toGeneral Director of "World of Childhood" Galina Yatchuk.'Emotional state, which creates every defile "Ettie-Detti" is important for the close and friendly cooperation with partners and for the further development of the brand. "
Designers, developers have to take into account a whole range of requirements for children's clothing: recommendations on the specifics of the child's perception, the desire of today's parents to buy for the children of high-quality products, mostly natural materials, current global trends in children's fashion ... And, of course, preferences and desire of the kids. And they, first of all, want to play and fantasize! With clothes "Ettie-Detti" it is not difficult: the model of each new collection thematically united and divided into capsules - each with its own theme and concept. Within each mini-collection all things fit together, allowing the child to easily pick up the kit because of its individuality. Opportunities for creative self-image design, embedded in a collection of "Ettie-Detti" convert selection of clothing for kids in an exciting game.
Of course, young models during a demonstration of the new collection "Ettie-Detti" on children's fashion show in the "MD-Expo" is also played. And involved in this game all the spectators. Girl in dress from the collection for sports and recreation «Smash» jump rope and doing acrobatics. A few minutes later, luxurious lace dresses from the mini-collection "Victoriana", they were on the podium as a real princess. Models and images proposed by designers boys in a mini-collection "Poirot", helped to create on the podium a musical performance: kids provocatively played tricksy with slingshots, and the older guys - strict detectives to unravel the story in the best traditions of the English detective. But that's changed music, there was a roar of engines, the young actors put on costumes from the collection of "Riders" sat on his imaginary iron horses - and the room instantly turned into a dirt-track!"Examples of this world to himself" - is not just a slogan, it's something that offers to make each of our new collection- Confirms one of the authors collectionsJulia Inevatova, artistic director of the design studio of "The World of Childhood"-Clothing "Ettie-Detti" is decorated with colorful prints and images of fairy tale characters that are popular with children and help them to actively learn about the world. Any element of the decor helps expand horizons and develop imagination. "
All collections are divided into age groups: from birth to two years and three to eight. Of the models designed for older consumers, to love the brand and do not want to part with it - up to 10-12 years. Therefore, in the new collection were busy young artists from the modeling agency "Moscow Dreams" of all ages. Applause aroused the public's favorite Carolina - cheer for her daughter came to the "World of Childhood" and singer Pierre Narcisse. The boys made a presentation dynamism and drive. Senior artists performed professionally and accurately. And remember all charming three-year model, already have considerable experience of performances, but which introduce into the adult script spark its immediacy: why not linger on the edge of the podium, if the director has given into the hands of an interesting toy, or a friendly wave to the audience pretty?
New collection show held for the first time in the new presentation hall holding - "MD Expo". This is no accident. As explained byCEO "World of Childhood" Galina Yatchuk."This year we finally combined all areas of business. Products and services offered by the group of companies "World of Childhood", covering all aspects of life and development of the child. This baby products, toys, three lines of clothing - "winged samaras," "World of Childhood" and the collection clothes "Ettie-Detti". Also in the group of companies includes publishing "MD-Media", which produces excellent books and children's magazine, a network of family centers "OGO-City", a space which includes a cafe "House of orange cow" toy store and company store "Ettie-Detti" . "The Institute of Contemporary Childhood" provides us with advice from child psychologists and educators on the stages of development of new products and services, as well as provides expert evaluation of the finished product. "
The company "World of Childhood" founded in 1994 and produces a wide range of products for children: care products for newborns, children's cosmetics, household care baby clothes, objects security space, children's clothing, strollers, toys. The whole territory of Russia and CIS countries represented by the company's products "World of Childhood" under the same brand, as well as under the trademarks "Ettie-Detti" (collection clothes for children up to 10 years) and "winged samaras." The company "World of Childhood" is constantly expanding and improving its product range to meet the needs of consumers.