It would seem to remove short promotional video is much simpler than a full-fledged movie. But we need a talent. Talent to realize that the consumer wants to see and show it for 20-30 seconds. Successfully cope with this task unit.
Best advertising directors Russia
Timur Bekmambetov - one of those directors who are on shooting commercials earned not only money, but also the name. On account of his commercials iRU, rollers for banks "Imperial" and "Slavic" and many other works. It should be noted and viral commercial for the movie "Wanted," which looked at more than 11 million people around the world. Today Bekmambetov busy conquering kinoolimpa and almost never removes advertising.
Gleb Orlov, a well-known film audience in the film "Our Russia: Eggs Fates" is one of the most sought-after advertising directors in Russia. Over the years, Hleb has worked with many well-known brands such as IKEA, MTS, Nuts, Twix, Sprite, took commercials for "Eldorado" with Galygin for "Renins", "Nicolas", "raptor", "Atlant-M" and many others.
Director of the film "On the Sea" (2009) and "The Cook" (2007) Yaroslav Chevazhevskaya also achieved great success in the advertising field. He has over 400 commercials, including advertisements for juice "My Family". In addition to directing the activities Jaroslav engaged in the development of scenarios and the creation of advertising slogans.
A famous Russian film director Alexei German Jr. since 1998 took such films as "Paper Soldier", "Banner", "Last Train", "short circuit" and others. Alex took only one commercial, but what! Advertising Samsung KiNo received unprecedented success and immediately went into the shortlist at the Cannes Film Festival in the category of Film.
Foreign experience
Practice earnings on shooting commercials distributed worldwide. So the famous Italian film director Federico Fellini took videos for Campari, Barilla pasta and Banca di Roma. His advertising work not only brought commercial success, they are real works of art. Another well-known film director Guy Ritchie filmed commercials for BMW. Director of the film "Gladiator" by Ridley Scott is known for its roller for Apple.