How to Write a Press Release

How to Write a Press Release
 Press release referred to a fairly short press release on certain information about it. Press Release is used as a tool for advertising business. Writing a press release is necessary according to certain rules
 Write a press release made about some event. Such occasions are called information. Therefore, the press releases are limited timeframe. But, at the same time, the press release does not contain ads and information. Hence the style of writing the press release - dry, telegraph, impersonal. Narrative, conversational style does not fit here. But do not go to the other extreme. Kantselyarizmy and bureaucratic momentum can be difficult to read your press release, making it unreadable.

Any press release should answer a few questions. Where and what happens? Why is it done? And what are the prospects it will have. For example, it is possible to announce a new company, the creation of new services or products, future presentations, press - conferences, seminars and competitions. In general, to inform the general public about any event, it is important not only for your organization but also for other people.

The structure of the press release should include a few prerequisites. This is the title, which should express the main idea of ​​the message. Title should try to write clearly, informative and interesting. Otherwise, few would read more. You understand that the title of "press release" no one interested!

Summary - The second part of the press release, which briefly, in a few sentences, will inform the reader a basic idea of ​​the text. The main part of the press release should not, if possible, exceed fifteen hundred marks. It is necessary to "paint" all the details of upcoming events or news events. Needless to say, depending on the information of the reason, the size of the main portion may vary.

And the last part of the press release should contain information about the organization, including contact details. After all, you see, is very disappointing, and for you, if someone is interested in your information, but will not know how to contact you.

It is believed that a good press release is one meaning of which can be put into one sentence. Therefore, re-read his work after writing. If there is something you feel odd or out of place, do not be lazy, rewrite.

Tags: press release