Firstly, gradually all stores will be re-styled. And secondly, The Body Shop has chosen face of the brand - model and actress Lily Cole, which was headed by a new series of products. The philosophy of the brand in the updated version will sound like Beauty with Heart, and the new motto will be «Look Good. Feel Good. Do Good ». The company turned to Lily Cole as the ideal candidate - the model is in favor of environmental protection and fully shared the views of the company. Its author's limited edition makeup Lily Cole released in bright pink pearl and includes a base for make-up, lip gloss, blush, eye shadow, liquid eyeliner and brush set makeup.
The company The Body Shop specialists are constantly in search of new environmentally friendly ingredients worldwide. Tea tree oil is imported from Kenya, a little olive oil - from Italy, wax - from Cameroon, and wood for combs - from Siberia. In addition to environmental friendliness of all the materials, they are also economically important - all The Body Shop contracts with manufacturers to stimulate the economy in the world. The Body Shop introduced a series of photos from a trip to Ghana Lily Cole.