It all started with the fact that once the creative director Nicolas Ghesquière Balenciaga saw Stewart in the movie "Panic Room" and said to myself that this is the actress have to appear in any advertising campaign of the brand. It meets the criteria of style Balenciaga. And when the brand has created a new fragrance Florabotanika, it was already known, who has the same beauty and strength as the perfume to present it to the public.
Kristen herself not fond of spirits, but he admitted that this lively and natural aroma came to her liking. Therefore, to work during the filming for Florabotanika was one a pleasure for the actress. The concept of the photo shoot was the fairy tale "Alice in Wonderland" inspired by the scent, which consisted of enchanting scents of mint, vetiver, clove and amber. The photograph Stewart in Balenciaga dress from the collection in 2008 in the spirit of the fabulous heroines around her unusual bright plants, and nearby there is a huge futuristic bottle Florabotanika.