Take, for example, shooting for the latest collections of Louis Vuitton, Lanvin and Dolce & Gabbana. Yes, even the same H & M does not take to the flickering circle of top model Kara Devlin, and the person of the showbiz Lana Del Rey for the autumn-winter collection. Not far behind such a trend and brand J. Crew. For an advertising photo shoot of the new collection, she chose media persons. Among them were Caroline Issa, editor of Tank, Julia Sarr-Zhamua, editor of fashion in Wonderland, Virginie Muse of Le Figaro. Among the other women were art: Alice Lane, Angela Goding and Linda Rodin.
Your choice commented marketing director J. Crew Diego Scotti. He noted that women are more eager to identify themselves not with the girls with glossy covers, but with people who are self-versed in fashion, as things appropriateness of parts and in the fashion industry as a whole. Their knowledge in this and they earn money, success and recognition. J. Crew just gave freedom in this desire to its customers.