In Milan Galleria Vittorio Emanuele II McDonald's has existed for 20 years. He coexisted with luxury brands boutiques and expensive restaurants, but it did not feel out of place and was quite popular. On the last day of work at the mall restaurant entertained visitors burgers and fries.
But the leadership of "McDonald's" is not going to give room boutique Prada without a fight - they have filed a lawsuit for 24 million euros, guided by the fact that the authorities have given way to the room fashion brand, without giving them the opportunity to compete for it.