H & M launches its luxury brand

 After many successful collaborations with luxury brands, the Swedish giant H & M has decided to launch another own brand, which will produce Laksheri-products.

See you after the last capsule collection with Martin Magiela, that prices do not stop buyers guide H & M to think seriously about creating a line of clothing and accessories at higher levels. Today it is known for the name of a new luxury brand - & Other Stories.

The output of the first collection is planned for spring 2013. & Other Stories yet to be exclusively female brand that produces not only clothes, shoes and accessories, and cosmetics. This means that in the spring we are waiting again huge line at the store, which will have to take up at 5am.