Beyonce has already collaborated with the brand of soda before, but the new contract for $ 50 million will make it a full-fledged ambassador Pepsi. This major transaction involves the singer in all projects of the brand: in print, online advertising, videos. Output of the first television advertisement was appointed at the beginning of 2013. Pepsi will also partner with the release of her Beyonce's new album and tour organization to support it.
Beyonce became ambassador Pepsi
The relative lull in popularity Beyonce completed a major explosion: her face soon multiply to huge numbers of bottles and cans of Pepsi.