African souls from Edun

 Spring-summer collection Edun took Ryan McGinley. As always, his works breathe life, and this time even splash water.

In the advertising shoot Edun was a real African elephant. He did a great job with the role model, despite the fact that during the filming of the participants abundantly watered. Improvisational shower created an atmosphere of ease, naturalness, freshness. The result is a wonderful art frames in which the emphasis shifted from clothing to live emotions.

Edun was originally created by Bono and Ali Houston as a socially oriented brand, and continues to be so. It not only offers a comfortable and modern clothing, but also urges help wild animals in Africa. And this elephant in the advertising shoot just fine.