Podium premiere: H & M Fashion Week

 For the Swedish clothing brand Mass Hennes & Mauritz (H & M) the current Paris Fashion Week was first. The show was held at the Rodin Museum and resembled a party in the style of the '70s. The public and participating defile many famous persons. Now it is in the spirit of the brand. The team showed 25 brand images. Guests whispered that this presentation has cost the organizers not less than one million euros.

Designers collection showed images dominated French chic and Bohemia: velvet, fur, feathers, embroidery and rhinestones. High boots, caps, sweaters volume, evening dress, black chiffon skirts, velvet shawl to show the audience the main trends of the brand next fall. Among the dominant colors black, complemented by its white, blue and cream.

"The collection will suit girls who love to dress up. Perhaps they even take something from the wardrobe of her boyfriend or grandmother and combining a variety of things, get laid and stylish image, "- says the collection of Ann-Sofie Johansson, the leading designer brands.

Brand H & M creates fashion-level fashion week is not copying the fashion trends. Approximately twice a year brand collaborates with renowned designers, publishing original capsule collection. Kollabratsii with Versace, Lanvin, Karl Lagerfeld and Maison Martin Margiela - proof.

This autumn-winter collection will go on sale starting from September 5, 2013.

Podium premiere: H & M Fashion Week
Podium premiere: H & M Fashion Week
Podium premiere: H & M Fashion Week
Podium premiere: H & M Fashion Week
Podium premiere: H & M Fashion Week
Podium premiere: H & M Fashion Week
Podium premiere: H & M Fashion Week
Podium premiere: H & M Fashion Week
Podium premiere: H & M Fashion Week