Hermes, like Lacoste: spring advertising campaign

 Hermes introduced its new advertising campaign for spring clothes and accessories at a very modest performance. What was the motivation for this is not known, however, the pictures look very harmonious.

Once the images have appeared on the Internet, the French brand Hermes fans immediately drew an analogy with past advertising campaigns of the brand Lacoste. And to understand the fans of this brand-Laksheri easy. Enough to compare only two shots:

Lacoste spring-summer 2010

Hermes Spring 2013

Photographer Nathaniel Goldberg, however, does not attempt to copy the concept of Lacoste. He tried to show his vision of a modern traveler, whose image and worked for Hermes spring collection. The role of the traveler performed during the filming of Iselin Steyr model from Norway. It is sporty, light-hearted and loves sailors.