As you know, the idea of design things Zara before it appears on store shelves leaves a record low amount of time - about two weeks. Sometimes the speed increases up to a few days! For comparison, the average in the industry - for six months. Advertising costs founder Zara prefers the opening of new outlets. Such dynamics allows for more than 10 000 models of clothes per year. In cases where the model does not have strong demand, it is instantly removed from sale and production.
Since opening its first store in 1975 in the northwest of Spain and until 2010 worked in the world more than 1,800 retail outlets.
The owner of "instant fashion" Amancio Ortega controls 60% stake, is a popular business, while maintaining privacy and never gives interviews. The fact that it has no equal, not at all a miracle. Continuous work, focusing on the goal - to fill in all new markets - has led to the result. Only last year the shares of the parent company Inditex (besides Zara, there also includes other well-known brands Massimo Dutti, Bershka, Pull & Bear, Oysho and Uterqüe) increased by 50%.
Fashion director fashion house Louis Vuitton Daniel Drinks described Zara, as "Perhaps the most innovative and breaking retail network in the world."
Several novelties weeks Zara: