Last year, Lanvin or, for example, J. Crew did not hesitate to shoot for their advertising campaign of women, for example, far beyond the 40 or just famous fashion bloggers. So, they say, can be closer to the people. Ed Watson, director of Debenhams, also spoke on this subject: "Our stores are visited by people with different shapes and sizes of clothes, and we wanted to reflect this diversity in the new lukbuke. We hope that our initiative will help ordinary people to feel more comfortable in their own bodies. "
Yet few people suspected that Debenhams not just take a picture of people with normal appearance and complexion, and invite people to shoot with visible disabilities and turn them into advantages. Well, or at least make you think that treat such people need as usual. For example, the pictures appeared Debenhams silver medalist in the women's long jump and Paralympic Games Stephanie Reid with a prosthetic leg. Her dress John Rocha. Kelly Knox without a left forearm looks great in a dress Marios Schwab. In lukbuke Debenhams also has a female 52-gauge, a girl with small stature and gray-haired woman in ages. But all this does not prevent them look beautiful and confident. And it was worth it to learn from them.