Elsa Schiaparelli was a reformer of the fashion of the time, it is the end of life devoted to art and never chasing money, her interested in other values. Cooperation with people such as Salvador Dali, gave wonderful fruits like hats as shoes, chop or a telescope. Fashion Elsa more like spectacular show.
For his work on the brand undoubtedly come from the pros. Schiaparelli house was purchased in 2006, has invested in the purchase of Diego Della Valle - owner of Tod's Group, which is itself in the 70's.
At Lacroix, who has been appointed creative director, is also a long list of achievements. Christian was fond of shoe design, created jewelry collection for Hermes, and was a fashion journalist in the early '80s brought back the popularity and sales of the House of fashion Jean Pat and finally, in 1987, he headed his own eponymous fashion house. Which, however, went bankrupt in 2009. In addition, Lacroix was actively engaged in this design Parisian hotels.
Presentation to the House of Lacroix creations Schiaparelli will be held in July 2013 in the same place, where she worked Elsa - in Paris on the Place Vendome, scheduled for July 21 and the full resumption of production and operation of the brand.
Elsa Schiaparelli at work