Identify your audience. The concept of a woman is too vague, and it is a teenage girl of sixteen, which is concerned with the question, "How not to get pregnant," and graduated from high school a young girl interested in the question "How to prepare for motherhood" and the woman already had time to visit as a mother, which is rather worried " what to do "than anything else. The scheme, of course, greatly simplified, but it shows the essence of what you need to make a choice. Having defined the audience can continue.
Do not reinvent the wheel. If you are not going to hold your site world revolution Internet standards, such as Twitter, use the most successful and easy to use templates for websites. Reflect on what other sites are your target audience and try to make the interface is not very different from them. This will allow them to get used to, and will not deter users.
Fill the site with information that would be of interest to your target audience. Conduct a poll or read existing ones, it is particularly interesting to girls, and what are the most pressing issues now confronting them. A number of common issues that will never lose its relevance, you can spy on your competitors and make them rewrite.
Optimize your site. Make it as easy and convenient to use, very often the sites with less information preference, rather than large file centers because of the ease and simplicity of the search interface.