Highlight the theme and target audience. If your boss requires some news coverage for a conference, you have to explain that it will only worsen the perception. Remember: one conference - one theme. Once the theme and occasion identified, proceed to audience segmentation and targeting.
Determine the lineup. Depending on the breadth of subjects changing their number. There should be at least two - the representative of the company and invited expert (or representative of the authorities). With all have to work on the text of the speech and behavior on stage.
Set a date. This point can not lose sight of - do not choose a date that is convenient to you. Be sure to make sure that on this day, no other events, which will take a portion of your audience. Also, do not hold a conference on public holidays (including religious holidays).
Prepare the room. The conference venue plays a huge role. Firstly, it will show the status of your company. Secondly, its arrangement causes the success of the event. It is best to book rooms in business centers - they already have most of the equipment. Take care of the presence of seating for all guests. The room should be a stage for the speakers, the screen to show presentations, a large number of electrical outlets for media representatives. It is desirable to equip a small room next to the hall for interviewing speakers.
Accredits journalists. The composition of the present media you specify only. Choose those publications that capture your target audience. Accreditation of journalists held for at least a week before the day of the conference.
Send out invitations in the past month. About the event should be reported in advance. Send out invitations for 4-6 weeks. Biggie have to call personally. If you arrange an open conference, do not be amiss to give advertisements in business publications of the city.